IBP or iBusinessPromoter is the follow on from an application designed to aid in generating organic incoming links that we used several years ago. We haven’t pro-actively looked for incoming links for a long time, preferring to concentrate on building a quality site which people would link to of their own accord.

The application itself was OK and I guess that a new site attempting to establish itself in a crowded and competitive market needs all the help it can get, but I see now that they’re claiming that they have decrypted google’s algorithm (posted in a newsletter) and are guaranteeing a top 10 ranking, something that to me immediately throws up images of the myriad of useless SEO companies praying on the innocent/naive webmaster who think they can simply buy their way to a good ranking.

I don’t specifically object to the tools offered by the application, although I would use any automated suggestions with caution and a strong dose of common sense. I do think however that their claims do nothing to boost their business image.

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