Archive for November, 2007:

xampp installation

I made notes of some of the potential stumbling blocks when installing xampp, hope it is useful to somebody. Before starting Apache as a service first quite skype if you have it running (this uses port 80). Once Apache has started re-start skype and it will search for an alternative available port. To check what

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Hakia

Hakia is a new search engine (still in Beta) with a new twist – you get the option to ‘meet’ people who’ve made the same query. The results are powered by Ask so there’s nothing much new there from an SEO perspective. When I tried it seems I was the first to try the searches

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Customer concerns: security

Should you advertise your property with yourself as the direct contact, or should you use an agency such as selfcateringhols.com? This is a question that all owners should ask themselves. There are benefits to both ways of advertising but not in ways that are immediately obvious – our Frequently Asked Questions may help to shed

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Keyword analysis

Researching the correct keywords is pretty much #1 on the list of search engine optimisation tasks, what tools do I use? One of the industry leaders in the market seems to be Wordtracker; it is a constant surprise to me that people within the SEO community use this tool as I have tried on a

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Hitwise

Produces analysis of web stats, both for postmortem analysis and predictive analysis. I know from my own stats how predictable the ‘net can be; Hitwise analyse the stats from a large number of server logs making it possible to draw interesting conclusions, even if the stats don’t correspond directly with your own industry. Hitwise homepage

Travelmole

A good resource for keeping on top of industry news – look out for ‘amusing-if-it-weren’t-more-serious’ throwback commentary on the environment by Jeremy Skidmore, not someone I share too many views with. Travelmole homepage

Sarah Andrews

Sarah (no relation) started working with us to provide travel-related content for our country, region and feature pages. Over time she also helped with other areas of content on the site and also with the template we use for many of our PPC ads. Sarah is a great person to work with; she tailored her

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Albert Lanchas

Albert is an English (and Spanish, Catalan and French) speaking programmer who worked with us full time in 2005 and who continues to work with us on a freelance basis. He was working with Deutsche Bank when we persuaded him to come and work with us, a decision that worked out well for both parties.

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Rackspace

We moved www.selfcateringhols.com to a dedicated server with Rackspace in July 2007. The transfer was not without it’s hiccups: we’d been relatively sheltered from the technical aspects of managing a server with our previous host and had not bargained for the level of technical involvement required, from using IIS to set the site up to

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Broadplace

They promise to manage your Pay Per Click advertising for you – reduce the time involved in managing the campaigns, increase click through rates and reduce costs. Their service might* suit a company that is starting from scratch and which does not have anything set up but for us this was a disaster. * I’m

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