dougandrews.co.uk

November 30, 2007

xampp installation

Filed under: Techie stuff — admin @ 4:43 pm

I made notes of some of the potential stumbling blocks when installing xampp, hope it is useful to somebody.
Before starting Apache as a service first quite skype if you have it running (this uses port 80). Once Apache has started re-start skype and it will search for an alternative available port.

To check what services are running you can use:
run –> services.msc

If a service won’t start right click on the service and select properties. This will show you the executable path, check it is correct. The path for the mysql service is stored in windows.my.ini. If changing this does not work (you may have a stray my.ini file somewhere from a previous installation??) you can start the mysql service manually via the command prompt entering the correct path:
c:\xampp\mysql\bin\myqld.exe –console

If you are having problems starting apache check the log files:
xampp\apache\logs\

Use the command window to start apache and get additional info on error:
run cmd.exe
cd c:\xampp
type apache_start.bat

Adding a virtual host:

** update **
I got into a mess on a subsequent re-installation of xampp. Your best best is to follow the guides on this page.

one thing worth noting that isn’t covered in the guide is that if the path to the document root includes spaces put the path inside quotes.
——————-

Enable mod rewrite

1. Open httpd.conf (C:\xampp\apache\conf\httpd-conf)
2. Scroll down to around line 118 and look for the line #LoadModule rewrite_module modules/mod_rewrite.so. Remove the # from the beginning of the line.
3. Save the change to the file, and restart XAMPP.

———————-

Hakia

Filed under: SEO — Tags: — admin @ 9:05 am

Hakia is a new search engine (still in Beta) with a new twist – you get the option to ‘meet’ people who’ve made the same query. The results are powered by Ask so there’s nothing much new there from an SEO perspective. When I tried it seems I was the first to try the searches (I even tried ‘Britney Spears’ in desperation!) indicating that Hakia is not heavily used.

Is it any good? The results were OK if a little slow to display. I suspect that the option to start a discussion with other people who typed the same result will be something that is quickly spammified by those who don’t appear high up in the search results.

Final word: a gimmick that will be very quickly abused ‘if’ the search engine ever gets significant traffic.

Hakia’s homepage

November 28, 2007

Customer concerns: security

Filed under: Selfcateringhols — admin @ 8:41 pm

Should you advertise your property with yourself as the direct contact, or should you use an agency such as selfcateringhols.com?

This is a question that all owners should ask themselves.

There are benefits to both ways of advertising but not in ways that are immediately obvious – our Frequently Asked Questions may help to shed some light. Out of all of the Frequently Asked Questions that customers view, the following account for 30% of all hits:

  1. Is your site secure?
  2. Can I book from any day of the week?
  3. Are your availability calendars up to date and correct?
  4. Is Selfcateringhols Ltd a member of ABTA?
  5. How do I know Selfcateringhols.com isn’t a scam website?

Security

Our customers FAQ have been viewed over 20,000 times and of these more than 17% are about security.

Customers are clearly concerned about the process of booking a property which they have not seen, that they have no way of verifying if it even exists, and of managing the payment process.

Listing your property with Selfcateringhols answers these questions for the client, can you provide the same assurances directly? By being listed with selfcateringhols you can now have the best of both worlds:

By listing your property on www.selfcateringhols.com customers can:

  • book with a UK registered company
  • View our automatically updated customer satisfaction rating (currently 97.5%)
  • View independently verified customer property reviews
  • Book and pay online via a secure server

You can of course maximise your income by being the direct contact. By using our booking technology you can be the direct contact AND resolve some of the issues that customers may have in booking your property. By sending your clients to your FAB page they can book and pay online via a secure server while you remain the direct contact – no more problems of having to wait for/deal with cheques – and you receive 100% of the rental income.

Using your calendar

The number #2 and #3 most frequently asked questions relate to your calendar – is it up to date and do you accept flexible bookings? If you can keep your calendar up to date* and accept flexible bookings customers will be more likely to select your property than one which doesn’t.

* using your FAB page makes this easy, because any new booking you take would be automatically updated! If you guarantee availability we’ll also boost your property in the rankings, making it easier for customers to find your property first.

Question: Should you advertise your property with yourself as the direct contact, or should you use an agency such as selfcateringhols.com?

Answer: Use our technology and do both, start using your FAB page today.

What is this FAB page?

November 26, 2007

Keyword analysis

Filed under: Resources/Tools,SEO — Tags: — admin @ 4:02 pm

Researching the correct keywords is pretty much #1 on the list of search engine optimisation tasks, what tools do I use?

One of the industry leaders in the market seems to be Wordtracker; it is a constant surprise to me that people within the SEO community use this tool as I have tried on a number of occasions to make sense of it and have even tried unsuccessfully to get the Wordtracker people to explain where I could be going wrong. The nuts and bolts of it is that the keywords recommended by Wordtracker bear no correlation to my stats, so in the last analysis I did before giving up entirely:

- it recommended a word which we ranked #1 for, but which generated no actual visitors

- a phrase which DID generate visitors from a lowly page rank did not show anywhere in Wordtracker

- I had a page which ranked well for a keyword phrase which Wordtracker discounted (or omitted to mention), suggesting another instead. I re-jigged the page and came in on the front page for the Wortracker suggestion – but it didn’t generate visitors and I ended up changing the page back.

The Wordtracker people have always been very good at responding to questions and trying to resolve these issues but I’ve tried on more than one occasion and have never yet come to a satisfactory conclusion. Having said that, pretty much everyone in the industry counts it as an invaluable tool, so maybe I’m missing something?!?

Our keyword list is pretty much set now so I don’t find myself researching as much as I once did. I used the keyword suggestion tool with adwords a lot and also experimented on site: check what phrases you rank well for and see if it generates good levels of visitors; if not change it. Also check for phrases that bring in lots of visitors, does it rank well? If not then it clearly should!

Hitwise

Filed under: Resources/Tools — admin @ 3:06 pm

Produces analysis of web stats, both for postmortem analysis and predictive analysis.

I know from my own stats how predictable the ‘net can be; Hitwise analyse the stats from a large number of server logs making it possible to draw interesting conclusions, even if the stats don’t correspond directly with your own industry.

Hitwise homepage

Travelmole

Filed under: Resources/Tools — admin @ 3:00 pm

A good resource for keeping on top of industry news – look out for ‘amusing-if-it-weren’t-more-serious’ throwback commentary on the environment by Jeremy Skidmore, not someone I share too many views with.

Travelmole homepage

Sarah Andrews

Filed under: People — admin @ 2:25 pm

Sarah (no relation) started working with us to provide travel-related content for our country, region and feature pages. Over time she also helped with other areas of content on the site and also with the template we use for many of our PPC ads.

Sarah is a great person to work with; she tailored her work exactly to our requirements and between us we came up with some great ways of writing text that read well to the human visitor but which also stressed the relevant keywords to the search engines.

I learned a lot working with Sarah and all in all she comes highly recommended.

Sarah’s homepage

Albert Lanchas

Filed under: People — admin @ 2:08 pm

Albert is an English (and Spanish, Catalan and French) speaking programmer who worked with us full time in 2005 and who continues to work with us on a freelance basis.

He was working with Deutsche Bank when we persuaded him to come and work with us, a decision that worked out well for both parties.

Albert replaced my brother as the key technical developer for www.selfcateringhols.com. There was a very big difference in working methodology between the two, which meant that Albert was much more predictable when it came to planning timescales and costs, but required a more rigorous approach to planning each project.

Albert is 100% trustworthy and very dependable and a good guy to work with.

Albert’s homepage

Bluesky

Filed under: Companies I've dealt with — admin @ 12:48 pm

This is a tricky one as there is a lot of history to this relationship. Our experience may not relate to anything that anyone else might experience.

Bluesky was founded by my brother and although he had not been working with them for some time, we personally knew a lot of the people there and had worked with a number of them.

We hosted www.selfcateringhols.com with them for the best part of five years and it worked reasonably well – it was extremely cheap.

Over time the demands on the server increased and with a corresponding deterioration in the reliability and usefulness of the server. I don’t know if we were expecting too much from a hosting provider (especially one with personal contacts) but if Bluesky had proactively come to us and said the time had come to upgrade our account, or had suggested ways in which we could move forwards we may still be with them, but ultimately it didn’t work out that way.

They’re a good bunch of people and I’m sure they have lots of satisfied customers but we’ve moved on.

Bluesky’s homepage

Rackspace

Filed under: Companies I've dealt with — admin @ 12:27 pm

We moved www.selfcateringhols.com to a dedicated server with Rackspace in July 2007.

The transfer was not without it’s hiccups: we’d been relatively sheltered from the technical aspects of managing a server with our previous host and had not bargained for the level of technical involvement required, from using IIS to set the site up to creating a mailserver etc.

Having said that, the Rackspace support is second to none and having gone through the process I have no regrets. I’ve learned a lot about administering a server myself and we now have total control over everything related to the server. The site itself is now much more stable, responds much more quickly and because of the new tools and improved access to information previously unavailable we’ve managed to resolve several issues to do with the site and also the mailserver.

I recommend the Rackspace service to anyone who is not afraid of getting stuck in technically, but it’s probably not the service for a technical novice.

Rackspace’s homepage

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