Archive for the ‘Resources/Tools’ Category:

Groundwire softphone

We went to Marrakech in Morocco during half term – I was on call and had checked with 02 prior to leaving that my phone would work, which apparently it would albeit at a cost: 81p a minute to call the UK and 50 something pence a minute to receive calls. The plan however was

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auto-responder update

This is the first time I’ve had to set my auto-responder since last time, the biggest problem I see is how not to get stuck in the auto-responder loop. I’ve been through the emails I get and have a more comprehensive list of generic emails not to reply to: no-reply noreply do-not-reply my own domain

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business cards, who do you use?

If you look online there are loads of firms offering business cards very reasonably, but as I discovered some are better than others. I used logiprint very successfully – I uploaded my own design and they contacted me before printing to get some adjustments as they thought what I had uploaded might not be perfect.

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SEO and Google Insight

Google Insight is an excellent new addition to the Google toolbox of gadgets – effectively it is like Google Trends on steroids. I used the benchmark term for www.selfcateringhols.com – it should come as no surprise to anyone that this is ‘self catering holidays’ – left most of the filters at the default apart from

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Google Benchmarking

I’ve enabled Google Benchmarking for ww.selfcateringhols.com, my personal blog as well as this more work orientated blog and to be honest I’m quite shocked at the results of the benchmarking. Google categorises your site as small medium or large but doesn’t tell you which category your site falls into. The beauty of having access to

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Google analytics Benchmark reports

Google have a new report (still in Beta) which is quite interesting – it allows you to add your site data to the general community so that you can then compare your stats against those of the other contributing sites, all anonymously obviously. Within the general community you can narrow things down by selecting the

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Storing arrays in a database

This is a good resource on how to do it and also the pro’s and con’s of using serialize/unserialize versus implode/unimplode versus the use of separate tables – each has it’s own place it seems. Storing arrays in a database

IBP

IBP or iBusinessPromoter is the follow on from an application designed to aid in generating organic incoming links that we used several years ago. We haven’t pro-actively looked for incoming links for a long time, preferring to concentrate on building a quality site which people would link to of their own accord. The application itself

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Keyword analysis

Researching the correct keywords is pretty much #1 on the list of search engine optimisation tasks, what tools do I use? One of the industry leaders in the market seems to be Wordtracker; it is a constant surprise to me that people within the SEO community use this tool as I have tried on a

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Hitwise

Produces analysis of web stats, both for postmortem analysis and predictive analysis. I know from my own stats how predictable the ‘net can be; Hitwise analyse the stats from a large number of server logs making it possible to draw interesting conclusions, even if the stats don’t correspond directly with your own industry. Hitwise homepage

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